Founded in 2016, Woof Concept started inside a small 150 square foot garage in Vancouver, British Columbia. The original idea to build this lifestyle pet product company was inspired by a rescue French Bulldog named Pedro and a rescued Maltese named Laurie. As a dog owner, we wanted what’s best for our dogs and to our surprise nothing in the market lived up to our expectation. It was the total lack of quality-built products combined with the boring designs in the market that drove us to build our first collar prototype. The same reason fueled our curiosity to create a line of unique product designs that would accentuate both style and comfort by combining premium material with quality craftsmanship.